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OTHER SPORT
Barry Hearn is ready to crack the darts market in China
By Richard Lewis
BARRY HEARN is ready to crack the darts market in China as the sport?s global expansion gathers pace.
Hearn, chairman of the PDC, is set to stage events in Beijing after a Ladbrokes World Championship at Alexandra Palace which saw the event shown live in Australia, New Zealand, the Middle East, Holland and Germany, along with USA delayed coverage.
?You look at the golf circuit. And you can ask ?Why aren?t we playing in Beijing? Well, we will be,? said Hearn. ?It is reaching a global audience and the crowds here have been amazing.? Over 50,000 people have attended, with the final tonight.
?I spend a lot of time thinking, ?When is the bubble going to burst??? said Hearn. ?I hate complacency and I am constantly asking our customers, ?What else do you need?? and ?How do we make it a better experience???
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